Thinking about how a sleeve could be used in order to make the book more engaging

From the feedback gathered and further research I began to explore sleeve formats and ways in which they may be used in order to entice the target audience into buying the book. A range of formats were explored from small sleeves to the book being only exhbiting the title.

Idea one explores a simplistic title in which is expressed upon a 5cm sleeve. This sleeve would be removable from the book, but could also be kept after and placed back upon the book.

Idea 2 explores a full sleeve in which would maintain a photographical presence. A die cut approach may also be used in order to express the image below.

Idea 3 involves the book being completly wrapped in newsprint, with no title or relivant information being present. This would be an enigma to the curious audience, although it is unlikely that the consumer would rip this book, and would therefore never be read. This would also express the idea of graffiti not lasting forever compaired to that of contempary art pieces.

Idea 4 explores a 3/4 sleeve in which only introduces the title, again developing an enigma.

When taking these ideas to the critique it was suggested that the book wrap idea was highly innovative with the concept behind it fully embedding the idea. It was also suggested that if this approach occured no title should be present on the book and thus would express the blank canvas, ie the wall.  Another highly liked idea was that of the small plastic sleeve as it appeared highly aesthetical, although it was suggested that some form of desgn should appear apparent upon the design.

When asking about what idea should be taken further it was suggested that a mixture of the two should be used. This being put in place by the small sleeve being attached to the book in a way in which cannot be re-assembled. By doing this it would also reduce wastage, and important environmental factor.