In an attempt to make my work different from that of my competitors, a list was created of generic designs in which are frequently used in stationary sets. Current trends were also highlighted for example cactus's. Doing this exercise has allowed myself to think outside of the box, and hopefully develop a design in which is widely different to that of the competitors.
The opposite side of the spectrum was also explored, with differing designs being highlighted. One of the main concepts gained from this was that of political/feminist design, and how they are not widely incorporated within stationary sets. These may be explored throughout the design process.
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