In order to gather a greater stance upon what UK Greetings already has available, it was decided to research into the brands in which they currently stock within their shops. This also gives a clear indication on what there style as a brand is, and their ethos.
"Celebratory and fun, conversational and vibrant, playful and spontaneous photography, typography and friendly little cute characters, all play a part in our modern and relevant Carlton brand that captures the spirit of life as we live it today. "
Vibrant in colour these cards express a fun, impactive design in which engages the audience, and draws their attention towards the cards. Florals are often indicated in this card range, and generally appear more feminine.
"is all about beautifully crafted, meaningful words brought to life through illustration, photography and delicate design – a Gibson card is perfect for telling the ones you love just how much they mean"
Traditional in style, these card formats appear to be targeted at a older generation with the general aesthetic appearing dated. The general target audience for this card would be 55+. The language used to connote information is often poetry, another factor in which embeds this further.
"A fabulous feast of fresh and funny cards for all tastes, lovingly prepared by our award-winning team of experts in our very own humour lab! Whatever tickles your fancy, we've got it on the menu!"
Targeted a more younger generation the commical aspects relating to these cards allows them an edge upon competitors.
"captures fine art, expressive illustration and striking photography from featured artists and galleries, including Tate, Eric Carle and Roald Dahl – the eclectic range is carefully curated for an audience who appreciates art."
Targeting the individuals interested within art, these cards showcase numerous pieces of art in a card format. This form of card is for someone who you know well, and know their interests.
"where quality and great value come together in an expertly balanced line that combines winning traditional, contemporary, humorous and cute design styles with loving and heartfelt, as well as short and sweet, messages."
Relaxed in style this card range is for a younger audience, whether this be receiving or giving. The usage of colours is bright in order to engage the consumer.
"our dedicated brand for boxed Christmas and Easter cards. On-trend and innovative, classic and contemporary, as well as the wonderfully traditional, Special Editions boasts a diverse portfolio that raises invaluable funds for many charities."
Charity cards in which are developed for christian holidays.
"feature striking designs inspired by current fashion and lifestyle trends. From bold geometric prints to cute and whimsical characters to contemporary florals, our gift wrap and bags are the perfect packaging for every gift."
Focusing primarily on gift wrap and bags, the brands vibrant nature attracts consumers of all ages.
"Made from 100% love and cuddles, Boofle is all that a snugglesome pup should be! Boofle is there whatever the celebration, and because he’s such a loveable pup he has his own loyal army of fans across the country!"
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