Sunday 20 November 2016

Target audience analysis-apps

To gather a greater knowledge upon what apps the consumer uses on a daily basis, a study was conducted in which focused upon 10 (20-30 year olds) and which apps they have used during the day of analysis. The results are configured below:

From this information it is evident that certain apps are used far more than that of others. Apps in which are used most frequently are often that, that perform a service to the consumer ie. Facebook getting in contact with friends.

After thinking about this, it was drawn to my attention that money is spent everyday, often multiple times. Whether this being on lunch or the buying of goods. As a result of this it is fair to suggest that the app would be used on a frequent day to day basis.

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