Which typography

After extensively researching into typefaces developed within the north, it was very difficult to find a serif font in which applied to the demand of the book. Serif typefaces being the main focus as they are far easier to read in mass due to the serifs themselves guiding the consumers eyes.

As typefaces from the north appeared very limited, a decision was taken to focus my efforts upon english typography. From this research was conducted into typefaces. One of my favourite typefaces is that of Caslon, purely due to its elegance and suiting to its time of manufacture. When looking more closely into the typeface it was discovered that a large commission was paid for the typeface, a factor in which completely goes against the free street art style. Due to this Baskerville became my next type of choice. "Where Caslon was born for profit, Baskerville was born out of love. John Baskerville was inspired by the Caslon typeface and sought to rationalise it. Baskerville is classified as a Transitional typeface as it sees a less humanist letterform than that of Caslon" -http://blog.fontdeck.com/post/5022549533/celebrating-british-type A clear connection can be made between the motifs of these typefaces, and that of street art. Where normal fine art pieces are often idolised and sold for a large sum, street art is not sold, as is there due to love of art and communication with social issues.