Product range

Badges 

Badges have been developed as they have recently become a highly popular fashion trend, in turn targeting the consumer directly. The badges would be distributed at freshers fairs, as well as key events in which young people attend. Examples of this include the grand national and glastonbury. 

Student ID 

A student ID lanyard was developed in order to promote CHD awareness to members of university. By wearing this lanyard everyday for 3 years, they are likely to engage with the reverse, in turn researching the hashtag. These would be distributed to all large universities within the UK. 

Mugs 

Mugs were developed specifically for that of a freshers pack. As when moving to university little crockery is present, the usage of a free mug would promote the consumer to keep the product. As a result of this they are likely to search the hashtag as they would use the mug on multiple occasions. 

Paper cups 

Disposable cups were also added to the freshers pack, as they would be used in parties. As a result of this multiple people would see the hashtag, in turn promoting them to search for it. 

Shopping Bag

The simple shopping bag designs would be distributed at all BHF stores in order to distribute the brand as widely as possible.


Tote Bag 

A tote bag was derived in order to contain the contents of the freshers pack. This would be used for shopping (as plastic bags are now 5p), as well as carrying books to and from university.


Condoms 

Condom packages were also designed for that of the freshers pack. As condoms are often 'expensive' for students, this free product would definitely be kept.