Defining a target audience

Although a young audience was selected I wanted to develop accuracy by labeling the demographic's age range. A target audience of 18-25 was selected as these young adults will be conscious of health risks, and will be mature enough to self direct their health and make decisions surrounding this.

Some personas have been listed below:


Name:Harriet
Age: 20
Occupation:Call centre worker
Salary: 15,000
Relationship status: in a relationship
Driver: none
Interests: art, music


Name:Kate
Age: 22
Occupation: Sales assistant
Salary: 14,000
Relationship status: single
Driver: yes
Interests: animals, films


Name: Hannah
Age: 23
Occupation: Student
Salary: student loan
Relationship status: single
Driver: yes
Interests: physiology, the gym


Name: Tom
Age: 24
Occupation: manager at co-op
Salary: 17,000
Relationship status: engaged
Driver: yes
Interests: pugs


Name: Alex
Age: 19
Occupation:student
Salary: student loan
Relationship status: in a relationship
Driver: no
Interests: politics, history