Campaign one
The #BeatIT campaign would largely focus upon music as its main basis. As music is implemented within culture and we rarely go a day without listening to any form of music I believe this method to be strong.
The first idea developed focuses upon 'an add free 20 minutes by BHF' after a advert by them. Although this would be a mainly sound based campaign idea, design would be implemented in a video version. The second and third idea focus upon musical instruments having the slogan 'keep the beat' embedded upon them. Guitar pics would be cheap to manufacture and therefore could be cheaply distributed at freshers fairs etc.
Campaign two
The inheritance campaign focuses upon two different concepts: 'you could inherit worse things' and 'Somethings you would like to inherit...heart disease isn't one'. The humorous undertone mimicked within these design ideas allows them to be remembered by the audience. The parody aspect also promotes itself directly to a younger audience as the situation may relate to them personally.
When thinking about which campaign may be most effective, it was decided that the first campaign would be limiting as it could only relate to music. The visual representation would also therefore be limited. As a result of this the second design idea was selected.
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