Further design ideas

From the original drawings more suiting design ideas have been explored. 

The first idea is that of 'some things you'd like to inherit...heart disease is not one of them'. This campaign would focus largely upon the passing of the gene with the tagline appearing highly influential. The campaign would focus largely upon material possessions, but other key characters may be implemented such as parents characteristics. 

The #LetTheBeatGoOn campaign would follow music largely and could be expressed on mediums such as Spotify. This hashtag would be highly relevant at festivals, as mass young people visit festivals every year. This could also be transferable to youtube and the brand 'beats'.

Other ideas include that of 'swipe left to heart disease'. This campaign would focus on the social media tinder. A purely typographical campaign was explored promoting that of key statistics. This minimal approach may be effective at targeting young people on public transport.



Critique

As I was unsure how to take these design ideas further my peers suggested that the 'let the beat go on' campaign was very strong and would target the audience in a non direct manner, in turn promoting success. It was also suggested that the 'inherit' campaign was highly strong as this directly outlines within the first sentence what the issue is. It was stated that this would be effective as the short attention span of the consumer (4 seconds) would be engaged by this campaign.