2nd poster campaign

When thinking about the way in which posters may be displayed it became apparent in feedback that landscape posters can often not be placed in certain situations, such as poster 'holders' at tube stations, As a result of this a portrait poster was developed to be placed in situations such as these. This poster implements factors relating to the previous poster campaign in a different format. In turn allowing a fresh approach, in which would further engage the audience. 

The poster developed is evidently part of the previous poster range. The same colour palette has been used alongside typography in order to express the brand guidelines. The hashtag has been further implemented in order to promote the social media handle. As this poster largely differs from the landscape variations, it may be suggested that this would engage the audience further as they are not seeing the 'same old design'. 

The poster in situ.(A bus stop has been selected as public transport is a primary transport method for thousands of UK based students).