When thinking about the imagery in which may be posted upon the social media accounts, it became evident that the hashtag was the key aspect. As a result of this designs were developed in which may be posted to the social media accounts in order to promote the hashtag and the campaign. As the audience are active consumers this is highly relevant as they would seek to understand and interactive with the the hashtag.
- slogans in which appeal to young people have been highlighted.
- BHF colour scheme
- simple yet effective
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