As I felt the project was becoming divided, a brief was developed in which focuses upon my aims and considerations, this has been listed below.
An array of materials will be developed for the British heart Foundation surrounding the topic of inherited cardiovascular disease. Key considerations towards the BHF's branding must be made as well as considering how the audience (18-25 year olds, of an ABC1 demographic profile) will interact with the product(s). It must also be considered whether the final outcome will effectively target that of the consumer effectively, in turn promoting young people to get tested for CHD. Platforms of distribution must be widely considered, focusing directly upon advertising to young people.
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