Outcome plan

When thinking about the ways in which the campaign will be distributed, it was decided that initially a poster campaign will be derived. Although a poster campaign is a traditional campaign method it does hold many advantages, especially when targeting young people. Firstly, a poster campaign is cost effective, an essential factor when considering that the outcome will be produced for a charity. A poster campaign also targets an active audience who are likely to research a hashtag/weblink implemented onto the design. As young people are largely connected to the internet, with a large proportion of young people having smartphones, this is relevant. This would be further embedded if the posters were maintained in a location whereby the consumer will be 'bored'. An example of this may be on public transport.

As a result of this a poster campaign will be firstly developed with other distribution methods being implemented later on in the design process.