When discussing the slogan ideas with peers they suggested that no slogan really stood out to them as a young demographic. From this they suggested that I could complete a campaign such as alzheimer's Australia whereby the slogan is maintained but is easily manipulated by the surrounding words. They suggested that the slogan could be an element in which is highly simple with the following word changing for each aspect of the campaign. From this we derived the idea of #KEEP.
The idea focuses largely upon the fact that young people have future and prosperity and therefore can 'keep' doing things. The #KEEP campaign would allow for a following word to transferable, examples of this include: #KeepTalking, #KeepAware, #KeepYoung. These could then be applied to topics in which young people have large connotations to, in order to formulate a highly engaging campaign.
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