The welcome to Leeds campaign, was said to be highly strong and impactful. It was distributed over multiple platforms in order to engage a large audience. The basis was that of a poster campaign, with the campaign being further distributed through tote bags, and a user interface.
The British Independant Film Festival-Alphabet
The branding for the The British Independant Film Festival was completely redeveloped by Alphabet. An array of platforms were used to distrubt this material including: publication design, posters, conference backdrops, animations, user interfaces and tickets. The colour scheme is present throughout each aspect of the design in order to promote consistency.
Goldsmith's university-Only
Goldsmith's was digitally re-branded over multiple platforms. In order to maintain consistency the same typefaces, images and general tone of voice was maintained throughout. This is essential as it allows the different aspects of the brand to appear as one.
Little Mighty-Split
Both print and digital methods were used to re-brand Little mighty. By doing this a wider audience is targeted, a factor in which allows the brand to be highly recognised. Badges have been used within this branding method as they are easily distributed and keep to make. This may be a factor to consider in my project.
Knight Frank-Spinach Design
The above campaign was distributed largely on transport. The idea of having the posters displayed on public transport would allow for a younger demographic (who are unable to give) to concentrate fully on the project. This in turn meaning that the project gains more attention.
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