The partners design work for BHF

As I was unable to find the British heart foundation guidelines, design studios in which have developed work for the foundation were examined. This therefore allowing myself a greater knowledge upon why they completed the branding as such. 

'We created a more emotive and urgent tone of voice for the BHF along with a bold approach to brand identity around the four principles of Simplify, Intensify, Amplify and Red-ify. The result is an arresting style and tone for the brand, which has so far been rolled out across communications, digital and the retail space.'

According to partners the British heart foundations guidelines are 'Simplify, Intensify, Amplify and Red-ify' as a result of this, this set of four will be implemented within the final design.

One brand style was added to multiple mediums. As a result of this I should develop one style in which is then further promoted through other aspects of the campaign.