Stats surrounding young adults

Stats surrounding young adults

• A recent study on media by Nielsen reported that 80 percent of U.S. teens aged 14 to 17 own smartphones and 90 percent of those teens watch videos on their devices

• The study also found that kids spent less time watching TV with adults as they grew older. According to the researchers, 54 percent of kids aged from 2 to 4 watch TV with adults, it’s 41 percent for kids age 5 to 7 and the rate drops to just under 30 percent by ages 8 to 17. This means marketers who are trying to reach parents by advertising on kids' programs are reaching fewer adults as the kids age.

• As one might expect from a generation on the go, most teens access the Internet via mobile devices. Only 29 percent of U.S. young adults use the Internet via a desktop computer.

• The Nielsen research also showed that teens still watch a lot of traditional television. According to the study, 95 percent of U.S. young adults aged 17 to 21 watch over 20 hours of TV per week.

• Contrary to popular opinion, books still matter to teens. A different study from researchers at Nielsen found that 45 percent of U.S. teens are influenced by references to books on social network sites.

• A report from L2 showed that teens make up a smaller percentage of Facebook’s audience than in the past. About 5 percent of U.S. Facebook users are between the ages of 13 and 17, down from 8.9 percent in 2011. However, it’s important to remember that this can easily be explained by the growth of Facebook with other demographics like older adults and seniors.

• Though technology has changed much about adolescence, some things remain the same. Teens still love to go to the movies and they often go as a group. A Nielsen study found that 66 percent of teens and young adults usually go to the movies in groups of at least three people.

• A more recent study from Nielsen that focused on how to reach moviegoers found that 58 percent of U.S. moviegoers aged 12 to 24 pay attention to text, email and social media ads. This is significantly higher than the rates for older demographics.

• Another thing that has remained the same from 30 years ago is video games. A Nielsen study from the end of 2014 reported that 90 percent of U.S. children aged 6 to 12 play video games.

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