In order to influence myself a mindmap was developed surrounding that of the target audiences interests and interactions. From this it was highlighted that the demographic would most likely be engaged with education, with 235,000 18 year olds entering university within 2015, as a result of this design influences may be informed. University can easily be sub catagorised within the iconic nightlife being mentioned, as well as exam stress and moving away from parents.
It is also apparent that the mass individuals within this demographic can drive and legally drink. Many young people also engage with holidays and festivals.
It was also outlined that a large proportion of this demographic use medias, social media being highly prominent. Other interfaces such as Netflix and tinder may also be highlighted. Meme culture is also highly relevant as these are easily distributed on social media.
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