In order to discover a 'gap in the market' I outlined areas in which I felt that the BHF did not successfully tackle. From this the following list was derived:
- Young peoples chance of having a heart attack
- Effects years after a heart attack
- 'calming' artifacts for a heart attack waiting room (for families)
- World Heart Day
- Hereditary chances of individuals having heart attacks
Using this list as a basis I asked my peers about what they thought about each topic area and how I could successfully alter this to develop a strong solution.
It was stated that the hereditary chances of having a heart attack may actually be highly influential as this may cause a younger demographic to be interested in the charity, and gain knowledge upon how likely they are to have a heart attack. From this it may prevent future heart attacks as they could alter their lifestyle as a result of their chances. The consumer may also be more likely to call an ambulance if they think they are having a heart attack.
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