Thumbnails were derived in which focus upon an array of design ideas and slogans. From completing visual ideas I was able to suggest that some were far more effective than others. one of the strongest ideas I felt was that of a fake news campaign/'your death' on Facebook. Being developed through shock advertising, these campaigns would promote the idea of premature death and thus would make the consumer concerned.
Fake news concept
The fake news concept would create an array of famously disliked individuals 'deaths' from CHD. The drawings depict multiple outcomes and slogans in which may be mentioned. The strongest and most currently relevant meme style design would be that of Donald Trump's death, the tagline would state 'We wish some people would die of a heart attack, you're not one of them'. Although this campaign would gain mass attention, the ethics behind the campaign are completely questionable as faking peoples deaths even if they are disliked is highly disrespectful and inappropriate. As a result of this, this campaign cannot be taken forward.
Facebook death
This concept would work largely with the usage of cookies, and manipulating a campaign by using the individuals information (name) effectively. The design would create a fake death facebook post of the consumer. Again although this would be highly effective, it may cause stress for the consumer and therefore it would not be appropriate.
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