Inheritance Experiments

In relation to the drawings developed CAD variations were explored. 

The initial design follows a block illustration style. This is in relation to the previous illustrations developed within their previous campaigns. The two tone colour scheme was used in order to imbed the charity within the poster.

Negative space was explored with in order to promote the BHF style, as negative space is often contained within their poster campaigns/leaflets. This also allows the design to feel mature, as young people do not like to be perceived as 'children'. 

Type arrangements were explored with in order to promote a legible design. As the white background appeared clinical this was altered to red. The word heart disease was increased in size in order to make the type appear more playful as well as applying to the brand guidelines. 

A purely typographical design was explored with when completing the original design. This occurred when a layer was hidden. Even though this was developed accidently, the typographic approach appeared very strong with the negative space drawing attention towards the type. As a result of this further typographic approaches may be explored. 

Further detailing was added, including that of the logo in order to formulate a sufficient design. Key information was added in order to promote the brand ethos etc. This being essential if the campaign is to be a part of the BHF.