Visuals were developed surrounding the ways in which the poster may implement the idea. A purely typographical approach was selected as this was mentioned to be the strongest in the previous feedback gained. By using typography the design also appeals to both genders as the sans serif used does not have any accents in which may specifically mimic gender connotations.
It was decided that although the hashtag will be used, other information should be implemented in which promotes the hereditary disease aspect. This could be formulated as a subheading as often hierarchy is present within the BHF campaigns.
The idea of containing multiple verbs upon a design with the hashtag being implemented at the top of the design was explored. This therefore allowing a variety of activities to be expressed to the consumer. this felt highly effective, although by completing this the negative space in which is contained within the BHF campaigns is dramatically reduced. As a result of this layout will be explored further in order to make the design appear as if part of the foundation.
Designs in which explore a simplistic layout were outlined, as the negative space present highlights the text in turn making it stand out. As it is difficult to highlight the effectiveness of type through sketches, CAD variations will be explored.
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