MoneySuperMarket.com - 898 complaint
Match.com - 896 complaints:
This advert showed a women getting home from work to her female partner who removed her top and passionately kissed her.The ASA were satisfied the scheduling restrictions meant it was not shown around dedicated children's programming.
Smart Energy GB - 253 complaints:
Home Office - 216 complaints:
When looking at the adverts in which gained to most complaints, it is fair to suggest that this largely relates to references of sex and violence. As a result of this it may be suggested that all adverts of this type should be aired after watershed. From viewing the above campaigns it became apparent that often people are offended by that of 'real issues' and thus ways in which to remove this should be outlined before developing my own campaign.
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