Typographical approaches

As the previous typographical campaign felt strong, further developments were made in conjunction to the research. 

Poster one 

A shock advertising statistic was used within the above approaches in order to promote the reality of CHD to that of young people. By completing this action the consumer is far more likely to stop and absorb the campaign rather than pass it by. The word inherited has been altered in multiple ways in order to make it stand out from the rest of the text.

Flush left was used in conjunction to Vignelli as legibility is highly important within poster campaigns as each poster should be recognisable from 5 meters. 

Poster two

As posters are largely explored in a portrait format, a landscape variation was developed. As this allowed the typography to be increase in size, legibility was promoted. This would also make the consumer engage with the deisgn further as it breaks away from traditional means.