Current and on trend, the picture houses instagram follows a vibrant, refreshing nature. It is evident that the design has been set up in order to target a younger, student audience, as Hyde park is built up largely of students this appears relevant.
Brand posters, events and the buildings aesthetic are recorded throughout its instagram, highlighting the picture house as the hub of a community.It is also evident that by becoming a member of the picture house you gain special privileges. This again promoting a community. As community is a key factor highlighted within the research so far I may look further into the community within Hyde park, and Leeds.
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