As one of my peers suggested to explore a typographical approach type was explored within a card format. Generic terms were outlined, although I felt that the usage of typography somewhat limited its appeal and also limited its relationship to those who do not speak English.
A variety of typefaces were explored attempting to mimic a fun and friendly nature. Script was used in order to express a personal approach alongside appealing to that of a female audience.
Thank you cards were explored with the term 'thank you' being selected over 'thanks' as it felt somewhat more personal. An assortment of compositions were explored, with some iconography being added to the design. From this it was decided that the full typographical approach was the most effective and highlighted the friendly nature of the set.
The same idea was explored with that of a congratulations card. 'Congrats' was used as the key term to connect with the colloquial language in which young people use. Multiple compositions were explored, with speak bubbles etc being used in order to 'break up' the vast amount of text present and to express a central viewing point. Although I liked these ideas, I felt that the original design appeared funner, and more engaging.
The design then appeared transferable to that of any context. Good Luck was used as a general engaging term in which may be expressed throughout cultures.
When discussing these designs with my peers it was suggested that although strong in design, the typographical aspect didn't relate to my theme of 'open to all' and that the iconography approach would be far more suiting as it would not create a language barrier. I completely agree with these comments and thus I will carry on developing my original designs.
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