Cocktail development

An initial ink drawing was again developed in order to keep continuity with the original card. When firstly analysing the drawing it became apparent that the streamers appear weak in terms of design and thus these may be further manipulated. The green may also be altered digitally in order to form a strong, contextual design.

As I did not like the original streamers, further were developed in order to complete a more consistant style. These approaches focus upon a more detailed approach, again the colours used may be altered. 

 The colour of the cocktail itself was firstly manipulated in order to dictate a fun atmosphere. The purple was used as cocktails are often depicted in pinks, and blues. This therefore not connoting the cocktail to any product currently on the market, allowing the consumer a fresh feel towards the design. The original streamers were removed with the more detailed illustration being put in place. Colours were again explored, with multiple variations being used in order to express a fun, upbeat atmosphere. Again size and composition were considered in order to balance the design.

Background colours were again explored, with a feminine feel being added to the design. Size was also extensively considered as I felt the lone cocktail to appear somewhat boring, with the composition not standing out compared to that of the image heavy design developed previously. As a result of this further adjustments were explored. 

Transparency was then explored with a 'tipsy' cocktail approach being explored. Although somewhat more interesting this style did not comply to the previous and thus further examples may be explored.

As a result of the previous development stages two cocktails were put in place in which seem to fill the composition. The streamers were manipulated in order to gain develop an equal, balanced effect. 

Colours were then explored with, ensuring that a bold background colour was used in order to strongly exhibit the cut and paste effect. The pink was used in order to embed feminine nature, whereas the green was used in order to express a calm neutral atmosphere. Personally the pink felt somewhat overpowering and thus a cooler colour may be explored within in which will compliment the cocktails. 

A light blue was selected in order to develop a calm, relaxed nature. By doing this a juxtaposition has again been created between both masculine and feminine colours, challenging gender roles. As an idea further streamers were included in the design, leaving the design feeling over crowded. 

The usage of text was then explored with. Generic typefaces were explored, along with my own personal hand rendered type. Although I felt that the typographic approaches added an extra element to the design I felt that by adding type it removed the concept of being for any occasion and thus this idea was rejected.

The simple yet modern approach was selected. The cut and paste nature is highlighted by the bold background, yet is not overpowering due to the negative space expressed. When comparing this design to the original I believe it is fair to suggest that they are very similar, yet stand as their own designs. Both also comply to the ethical issues involved.