Feedback

Ten appraoches were developed in order to gather a wide varied depth of ideas. This being highly important as a competiton brief should be broad in order to to appeal to the subjective nature of design. In order to decide which deisgn to take further feedback was given in order to gain a greater stance upon which design would be most likely selected by the judges. 

When discusisng the initial approaches the legibility of the 1st design was questioned as the large 'I' made the deisgn somewhat difficult to read. It was also suggested that this concept may be far too ambigious and that an audience in which had not previously read the book would understand. It was also suggested that the solid white on black design appeared somewhat like the book's in whioch are given out in schools, suggesting that the deisgn is immature. The cover was also staed to not stand out upon the shelf, and thus this must be tackled further. 

The second design was said to have a strong conceptial basis although the minimal aspect lacked. It was suggested that the white cover would get easily dirty and that white is very rarely used within penguin book designs. The typography used was said to be strong with the composition relating well to the novel. It was also suggested that a foiling approach should appear strong in this case although as a digital submission this would not be effective. 

Again the typographical approach was questioned as the 'i' appeared too ambigious, although it was stated that the lower case 'i' appeared more appropriate to the deisgn. It was again suggested that the design appeared too similar to that of a book given out in school and that the red colour scheme was too generic. 

The clock design gained far more positive feedback with the design being complimeneted as 'minimal yet effective'. The clock face was said to have a strong conceptual meaning. It was also suggested that if this design was selected then a white back cover may be expressed in order to formulate the concept of racial segregation further. 

When discusisng the photographical approaches as a whole it was suggested that photography may not be the best aporoach as it appears too relaistic for a novel in which is based on fiction. It was also suggested that the designs felt very generic and didnt stand out as strong, independant deisgns. As these are also my least favourite designs it was decided that they should not be used for my final submission. 

The 60's themed deisgns were said to be strong aesthetically but the first was suggested to appear more pleasing than being contexual. I would suggest that this comment is unfair as it follows the basic design of the period, an element in which I was attempting to capture, although one participant suggested that the deisgn appeared like a mushroom. Once this thought was embodied within my mind I was unable to look at the design without seeing this, and thus I believe taht this deisgn should not be used. The second deisgn was commemded on its contexual presence, although it was staed that the deisgn itself isnt as enaging as previous designs and may not gain the attention span of the consumer. 

  

The final designs were said to be among that of the strongest, with the design appearing both conceptually and aesthetically strong. It was suggested that the 1st deisgn appeared more proffesional than the second, although it was stated that the design would have to be manipulaed further if it were to be selected. An example of this being more branches being involved in order to highlight key infomration. It was also suggested that the colour balance within the first deisgn was stronger than the second. 

Result

When asking my peers about which deisgn they would personally choose almost all selcted that of the 1st tree approahc and thus this design will be slected, as although design is somewhat subjective if the majority prefer the tree deisgn it is fair to suggest that the judges would also. Further alterations will now be added to the design in order to comply to the feedback given.