main brief ideas

In order to develop a range in which expresses no cultural diversity, patterns were originally

expressed in which focus upon a neutral basis. The designs contain no, or generic text in which may be applied to multiple cultures. As the cards will be sold within the UK it is fair to suggest that the consumers of the card will have extensive knowledge upon British culture, and will effectively recognise generic iconography in which is frequently expressed, such as a 70's style pattern. 

3D type was also explored in association to this, although I was unsure upon whether adding text to the design would be effective, or whether it would develop a cultural divide. When researching type, it became evident that if I were to develop this style further, Helvetica should be used as its clear bold nature does not express any culture/nationality, and thus one reason in which it is so popular globally. 

Again typographic approaches were outlined alongside that of generic phrases in which may be applied to all cultures. Feminist approaches were outlined although I believe that within certain cultures it may be fair to suggest that this term may challenge their beliefs. 

The humorous graphic design approach was explored, with generic design jokes being highlighted. Personally I believe that a typographic approach would be most successful at tackling this, as designers have large associations with typography and the mistreatment of it.