flower

Generic flowers were developed using ink in order to express a delicate yet peaceful design in which may be expressed through multiple occasions. Green was selected as the other designs focus largely on secondary colours and thus I wanted this to be further embedded. The usage of a green card is also very different to what is currently on the market and thus this is where my card will stand against its competitors.

Compositions were extensively explored with multiple approaches being outlined. Generally speaking as the previous designs largely copy a repeated pattern this was attempted to be mimicked within this design.

Blue was explored with as a background in order to connote a calm atmosphere, although I felt that this contrasted too greatly against the delicate nature of the design. When showing my peers this example they suggested that the colour palette should stay green in order to promote the idea that the card set is environmental as well as aesthetical. 

Hues of green were explored with. Brighter greens felt somewhat intimidating whereas lighter greens seemed to highlight the delicate nature of the card. As a result of this a colour was selected in which was light in order to highlight the delicate nature, but also expressed some levels of saturation to make the card appeal to a younger demographic.

The final card design explores a minimal yet effective design. Again no typography has been used in order to allow it to be used for multiple occasions. Generally speaking this card may be used as a thank you note, birthday card, or invitation. The possibilities are endless. By developing such a broad set it also means that the consumer may buy the cards in advance and distribute them once they feel necessary.