Photographic approaches (B)

From the feedback given within the critique it was decided that a photographic approach would be explored. The original tree imagery was edited on photoshop, with the contrast being increased in order to express a more dramatic theme.

Typefaces were largely explored, with helvetica being selected due to the connotations it drew from the period. Helvetica is also a typeface in which appears neural with no accents etc forming a national bias, and thus this typeface felt suiting towards the racial impediments throughout the novel. 

The positioning of type was explored in order to gain the cleanest most legible approach possible. The busy nature of the image means that a simplistic typeface must be used in order to balance the design. A banner was also applied to the design in order to express the balance further. 

Typography was again positioned upon the page through multiple locations in order to engage the consumer, and make them work for the information in which they wish to gain. 

The contrast in the image was explored so that vast negative space could be contained. The idea of using a more realistic tree approach than within my previous designs means that the consumer can connect more to the design and feel that the story is actually relatable. 

From completing this task, two mock up book covers were developed, exploring different concepts. The first focuses upon the mystery of the novel whereas the second explores a more reflective  approach. Although both contain the focus point of the tree, resembling a key aspect of the novels plot. One factor in which I would consider if taking this design further would be to manipulate the second covers banner, as I feel that it seperates the design, and cheapens the book's asethetic. The type arrangement on the first design must also be altered in order to express a more chilling atmosphere. The type setting also isnt currently strong and thus this must be altered.