James Cain, Managing Director of Harrogate Water Brands has received an OBE in the Queen’s Birthday Honours List. The award recognises his services to impoverished communities through the company’s Thirsty Planet bottled spring water brand which raises funds in support of Pump Aid.
Thirsty Planet was launched in 2007 and has since raised £1.8m for Pump Aid by selling over 40 million bottles of spring water through retail, foodservice and vending partners. With many independent and major retailers proud to supply Thirsty Planet, including ASDA and Waitrose, as well as onboard Thomson Airlines and numerous restaurants and catering outlets including Peyton and Byrne, Bartlett Mitchell and Gaucho restaurants.
A guaranteed 4 pence from every litre of Thirsty Planet sold is donated straight to Pump Aid, a British Charity that helps rural communities in remote sub-Saharan Africa to have a constant source of safe, clean, drinkable water.
Thirsty Planet’s guaranteed and consistent monthly donations ensure that Pump Aid has the financial security to plan ahead and expand its operations. The clean water that Pump Aid provides has a massive impact on health and has transformed communities, enabling children to go to school and crops to be irrigated.
Since starting as a small community project in Zimbabwe, Pump Aid has grown into one of the leading water charities in Africa, having raised more than £15 million since inception. Its aim is to help tackle unsafe water which remains Africa’s biggest killer of children claiming 4,000 young lives a day – five times the number killed by HIV/AIDS and twice as many as those claimed by malaria.
The charity’s key achievements include:
1.35 MILLION PEOPLE given access to clean, fresh water
5,000 rural communities in Zimbabwe transformed as a result of having pumps installed
3,500+ communities in Malawi have received pumps, serving a total of 400,000 people
Pump Aid provide over 10% of the rural water supply in both Zimbabwe and Malawi nationally combined.
Thirsty Planet was launched in 2007 and has since raised £1.8m for Pump Aid by selling over 40 million bottles of spring water through retail, foodservice and vending partners. With many independent and major retailers proud to supply Thirsty Planet, including ASDA and Waitrose, as well as onboard Thomson Airlines and numerous restaurants and catering outlets including Peyton and Byrne, Bartlett Mitchell and Gaucho restaurants.
A guaranteed 4 pence from every litre of Thirsty Planet sold is donated straight to Pump Aid, a British Charity that helps rural communities in remote sub-Saharan Africa to have a constant source of safe, clean, drinkable water.
Thirsty Planet’s guaranteed and consistent monthly donations ensure that Pump Aid has the financial security to plan ahead and expand its operations. The clean water that Pump Aid provides has a massive impact on health and has transformed communities, enabling children to go to school and crops to be irrigated.
Since starting as a small community project in Zimbabwe, Pump Aid has grown into one of the leading water charities in Africa, having raised more than £15 million since inception. Its aim is to help tackle unsafe water which remains Africa’s biggest killer of children claiming 4,000 young lives a day – five times the number killed by HIV/AIDS and twice as many as those claimed by malaria.
The charity’s key achievements include:
1.35 MILLION PEOPLE given access to clean, fresh water
5,000 rural communities in Zimbabwe transformed as a result of having pumps installed
3,500+ communities in Malawi have received pumps, serving a total of 400,000 people
Pump Aid provide over 10% of the rural water supply in both Zimbabwe and Malawi nationally combined.
Thirsty Planet and Pump Aid are committed to sustainability through community ownership and empowerment, an economically and environmentally sustainable approach to maintenance as well a comprehensive programe of audit and evaluation.
community focused and culturally sensitive
Pump Aid is rooted in the African communities it supports. The charity has a deep cultural understanding of what is necessary to empower those communities as well as an appreciation of the complexities that need to be considered. Community input is central to the installation of any pump and by involving the community they feel ownership over the pump and its benefits.
committed to sustainability and accountability
When Pump Aid leave a project site the local community know how to maintain and repair the pump. This is largely why elephant pumps have an 82% functionality rate, which is well above the average 60% functionality rate for more complex pumps. The pumps are audited to ensure sustainability and to ensure the long term outcomes for economic development are maximised.
When Pump Aid leave a project site the local community know how to maintain and repair the pump. This is largely why elephant pumps have an 82% functionality rate, which is well above the average 60% functionality rate for more complex pumps. The pumps are audited to ensure sustainability and to ensure the long term outcomes for economic development are maximised.
Information learned:
-They have currently sold 40 million bottles of water
-Asda and waitrose currently sell the product
-They offer guaranteed monthly payments to pump aid in order to allow security.
-4,000 children die in Africa everyday
-Pump Aid provide over 10% of the rural water supply in both Zimbabwe and Malawi nationally combined.
-1.35 MILLION PEOPLE given access to clean, fresh water
-5,000 rural communities in Zimbabwe transformed as a result of having pumps installed-3,500+ communities in Malawi have received pumps, serving a total of 400,000 people
-Pump Aid provide over 10% of the rural water supply in both Zimbabwe and Malawi nationally combined.
-Thirsty Planet’s Pump Aid Partnership Funds 300 Billion Litres of Clean Water
-A large cultural understanding must be formed within Africa in order to cause little offense.
-The pumps aim to be fixable by the communities.
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