Aims for concept

The design of the cards attempt to be open to all races, religions and sexual ordination/binary. Although stating this the cards will be marketed at a female audience, as gender wise males are considerably less likely to give cards then females. The target audience will be that of ABC1 demographic, between the ages of 18-25, of any sexuality/religion. The cards may also be applied to multiple occasions in order to increase the markability of the product.