Monday 22 February 2016

modernism and postmodernism traits

Modernism traits-

'Function should always dictate form'

Designers of the era of Modernism abided to strict, structured grid system with emphasis on negative space, just as important was the use of clean sans-serif type. The idea was to create strong graphics that were against commercialism, greed and cheapness. Typical typefaces used in the Modernism era include Franklin Gothic, Monotype Grotesque, Futura, and Helvetica Neue.


Postmodern traits-

Aggressive collages, colors, experimental photography,texture, block colouring,bold,lack of grid system. Postmodernism favors expressive designs and a rebellion against for strict constraints

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