Purple leaflet-awkward research

A minimal approach to awkward design. The simplicity highlights the offset frame, which then leads to distinguished type. The uneven structure is visually interesting as it isn't frequently used within design, thus causing the consumer to be greatly affected by its impact. The frame also works as a map form, drawing your eyes from the left hand side to type. This is much more interesting that a design in which correlates the information centrally. 

This design exhibits concrete poetry, although not awkward in design I felt that the condensed nature of type could be mimicked within my design to develop an awkward behaviour. 

Multiple patterns and tones have been correlated together in this piece to develop a visually awkward design. The multiple directions cause the consumer to feel somewhat overpowered by the design, as there are multiple components in which they can focus upon. A similar approach may be taken within my leaflet, but rather focusing upon a purple colour scheme, in order to express how awkward purple can be. 

The whitney rebrand depicts a malleable logo in which is representative of the museums ever changing nature. The proportions in which the 'W' are available have been manipulated a series of times, the next design frequently appearing more awkward than the last. The condensed nature of the shapes present cause this due to the designs unnatural aesthetic, condensed type is also a leading factor as it makes the consumer feel somewhat claustrophobic.

Similar to previous designs a patterned approach has been take. A variation of approaches has been unpicked in order to exhibit such dynamic. The usage of colour is what makes this design truly awkward as the design is restricted to a primarily black and white colour palette, in which the bright colours of the book then disturb. A somewhat similar approach may also be taken but using a purple colour scheme.