Leaflet Content

Brief description of purple:

Purple’s rarity in nature and the expense of creating the colour and has given purple a supernatural aura for centuries.

Purple is also the most powerful wavelength of the rainbow – and it’s a colour with a powerful history that has evolved over time. In fact, the origins of the symbolism of purple are more significant and interesting than those of any other colour.


Purple's global similarities are significant:

1. Among Mediterranean people, purple was reserved for emperors and popes. The Japanese christened it “Imperial Purple”
2. Purple is the colour of mourning or death in many cultures (U.K., Italy, Thailand, Brazil)
3. Purple is not a common flag colour. Only two flags contain purple.
4. Purple tends to be a colour that people either love or hate.

When using purple, you need to be careful of using it too much - while certain amounts can definitely promote a more majestic, extravagant or luxurious feel to your design too much purple can also irritate and has even been heard to aggravate depression in some people.
It has been found that most children prefer the color purple to other colors, so it would likely be a really effective color to use in your designs that have a younger audience.
Using purple in your designs can be used to boost imagination or creativity and lighter shades of purple also work really well in feminine designs.

The way in which purple is situated along with other colours can be a contributing factor to how it is perceived by the consumer. When placed alongside grey or yellow different componants of the colour are promoted. An example of this is that when placed within yelloe, purple becomes much more impactive and eyecatching. Although the purple and yellow combination can be very strong, and even 'blinding' for the consumer.

Brands that use Purple:


Yahoo!
This could perhaps be the most famous purple brand. Offering email, news and a search engine, among other things, Yahoo! chose purple to communicate the value of the information they can provide on the web.
 


 Crown Royal
The name says it all. This Canadian whiskey brand was first introduced as a tribute to King George VI’s visit to Canada in 1939.

 


Monster.com
Monster is primarily used to help those seeking work to find job openings that match their skills and location. Their use of purple relates to any age, culture or gender.



LA Lakers
With yellow as its complimentary color, purple creates a bold, high frequency palette. The LA Lakers’ color scheme is just one example of this energetic combination.

Purple Facts:

1. It’s not true that there’s no word rhyming with purple: there’s curple (a strap on a horse’s saddle), hirple (walk with a limp) and turple (to fall over).
2.  26th March is Purple Day, which is a day where people dress in purple and raise awareness for Epilepsy.
3. Samuel L. Jackson said that he would only play Mace Windu in Star Wars if he had a purple lightsaber
4.  Dominica is the only nation on Earth to use the colour purple in its flag.
5.  Originally, the colour purple came from a dye made from the mucus glands of a tropical sea snail known as the murex.