To begin the leaflet project I firstly thought about the content of the book and thus how it will affect the book's design. As I found the colour lectures endearing the idea of creating a booklet based upon colour became very apparent to me. Using colour as the main context for the book I then began to think of a unique ways in which I could represent color. This lead me to the idea of creating a colour specimen for graphic designers considering the pros and cons of each colour.
The booklet will be aimed at junior graphic designers and students, aged 18-30 with a demographic profile of ABC1. The booklet will focus primarily on the colour purple and will be part of a set introducing others to the importance of colour. The booklet will contain content such as the atmosphere purple conveys and also it's origin.
After developing a hypothesis for the booklet, a variation of folds was explored. With content in mind I narrowed down the folds to two, the Z fold and the gate fold. As the gate fold isn't as commonly used as the Z fold it appears much more interesting to the consumer and due to its design allows the consumer to interact with its appearance more. Although stating this the Z fold is much more corporate and is frequently used within 'information' leaflets thus the consumer recognises them as being trustworthy. After considering these factors I feel that a Z fold is much more suitable due to the leaflets content and business like appeal. This also conveys with the idea of graphic designers developing products for that of corporate companies.
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