Targeting specifically to Women

• Women account for 85% of all consumer purchases, including everything from cars to health care
• 75% of women are responsible for shopping in their households
• By 2014, nearly 21 million of all mums online will check blogs
• 68% of QR code users are female
• Mums are online (via computer or mobile) for about 6 hours a day
• Women spend 40% more time on social networks than men

Rule No. 1: Get to Know Us!

You really need to know us if you want to market to us. Is your target audience Generation Y or Baby Boomers? Or both? Having an in-depth knowledge of demographic, as well as life stages is the key. For instance, it’s been reported that women over the age of 40 prefer to check their computer and/or watch TV first-thing in the morning. Go the extra mile and research the interests, needs, habits, personal identities, and affinities of your target female audience.

Know your audience like the back of your hand and you will reach them more effectively.
Rule No. 2: Talk With Us, Not At Us!

For us women, building relationships is the Holy Grail, and we expect you to treat us like we are your friends.

Tesco rule the world here, and set a perfect example on how is can be done with their Social Media campaign. They proved that having a conversation with their target market is far more beneficial than just focusing on monologue. The feedback gained through dialogues on Facebook helped, not only in the product development stage, but also from a sales perspective too; the conversations turned into sales. So, listen and talk to us and we might end up buying something from you.

Rule No. 3 Learn And Speak Our Language

This really is a no-brainer. If you target young women, let’s say under 25 for example, then employ someone who is in their shoes and who can talk their language. For example, you shouldn’t expect that teenage girls will listen to someone who is 50 years old and who doesn’t use the right words or phrases.

Check out forums, blogs, reviews, set up focus groups, meetings and learn the language and words we use by heart. You may well end up finding some great keywords that we regularly type into Google.

For example, if you target mums, you can have a look at Twitter Mums or Mum Logic; these are the places where you can meet mums online.