Analysis of Thirsty planet logo

• Three tone-these colours should only be expressed within the branding (I should suggest this to the group)
• The colours used are patriotic, this embedding the UK within the company 
• The hand rendered type makes the design to feel handmade/organic, this therefore promoting the health benefits and natural sourcing of water 
• The heart used embeds compassion, and allows the design to appear as if branded for a charity
• This is further embedded with the charity slogan within the heart. This type is somewhat small and thus should be removed in small scale designs.