A mind map was developed in order to record our ideas.
Mass discussions were held surrounding how we could make the campaign different to what is expected by the judges, in turn allowing ourselves to stand out. Distribution through shops was highlighted, as well as the idea of making design relating to the 'thirsty planet meal deal.'
We also began to think about places the water may be distributed for free in terms of marketing. Some of these are listed below.
- Sporting events
- Marathons
- London marathon
- Hospitals
- Blood donation (made to drink water before and after)
- Dentists
- Leeds city of culture 2020
As Simon previously suggested water dispensers are a good way in which to gain attention for a brand we also highlighted this. The idea of a loyalty
scheme was discussed, in which entails paying a fixed price per year, to get a free water bottle
and unlimited thirsty planet water through a specific dispenser. These being placed in offices/universities.
When discussing the different aspects of water fountains, design factors were listed. It was decided that two water fountains would be developed, one for office use and the other for within universities. It was also outlined that a water bottle should be developed for the university dispenser, and glass designs developed for that of office use.
When deciding upon roles Megan suggested that she would like to develop the water bottles. Dom then went onto suggest that he would like to develop the glasses, and thus I took on the role of developing the water fountains.
From this we then set each other guidelines
Alice
- Develop two water fountains 9one for university, one for office use)
- The thirsty planet branding should appear present on the designs
- A sleek feel should be maintained, although the colour pallet should be limited.
Megan
- Develop a range of bottles in order to promote university students
- focus upon the brands colours
Dom
- Develop a range of glass wear
- the products should be suitable for office use.
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