Geofilters are overlays in which appear upon snapchat filters whereby a location is depicted. There are thousands of geofilters already developed. Geofilters specifically state the location of the consumer in a fun, interesting format.
Anyone is able to upload a geofilter to snapchat although only the best are depicted. Below are the credentials set by snapchat surrounding the filters.
Geofilters can also be used by specific organizations in order to promote their business, these can often be pricey.
Millenials and snapchat filters-from- http://adage.com/article/digitalnext/steps-brands-sponsor-snapchat-filters/303288/
Step 1: Get ready to drop some serious cash.
I'm speaking specifically to big brands and billion dollar companies for a reason. Sponsored filters are reported to be worth $750,000 per filter for holidays. Weekday filters are estimated to cost $500,000. Some previous advertisers include Fox Studios for "The Peanuts Movie" during Halloween and Gatorade for the Super Bowl.
Step 2: Come up with a really good concept.
It may seem crazy to invest so much in sponsoring millennials' selfies that are made to disappear in 24 hours. That's why if you're going to do it, you better do it right
So, what makes a good sponsored Snapchat filter? In my opinion, you can't go wrong with humor. I'm talking laugh-out-loud funny. But like most innovative branding opportunities, there's no secret formula for success. A good filter follows the same rules as any branded content: make it memorable, make it share-worthy, but don't make it too obvious.
While there's no room -- or tolerance -- for a full-blown advertisement, your sponsored filter should still be relevant to your brand. For example, if you're a shampoo brand, you could sponsor a filter in which users can grow their own long, flowing locks and whip them around (think '90s Herbal Essence commercial).
Bottom line -- if a filter makes us laugh, we will use it whether it's sponsored or not.
Step 3: Create a compilation video.
Just because a Snapchat photo or video disappears 24 hours after a user posts it, doesn't mean your branded content can't live on. By collecting photos and videos that Snapchatters take with your branded filter, you can create a compilation video. And if there's one thing millennials love more than Snapchat, it's compilation videos of their peers making fools of themselves.
Whether you have real-life Snapchatters submit their branded selfies to you, or hire actors to use your filter, this could potentially lead to some hilariously share-worthy content. And if all goes according to plan, your compilation video will now be shared across other social media platforms. Talk about maximizing exposure.
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