CAD developments

From the drawings CAD developments were constructed. These follow form and concept rather than actual design aesthetic, as obviously the designs to thirsty planet are proposed. The design ideas focus largely upon the appearance of the consumer and whether they would save and share the design on other platforms. 

The previous water bottle design was added to the filter. Water droplets were also added in order to promote an engaging design. In order to make the 'play time' with the consumer longer the filter could promote a trigger whereby water is placed over the protagonists face.  

The brands key iconography, the heart, was again placed upon the filter. The hearts would move when the eyebrows are lifted. When showcasing this design to the group they suggested that the design was very basic and didn't really capture the true ethos of the brand. It was also suggested that further beautifying factors should have been added to the design.

In the above design beautifying effects have been added to the consumer. As I did not want this to be overpowering the effects are very subtle. When showing this to my peers they suggested that the filter should be evident and that the consumer should see a change in their face as they may otherwise not believe the filter is working etc. 

The above caricature effects have been developed in order to  promote a fun nature. The iconography used embeds that of the brand, with the colours further embedding this. When referring back to the brief, it is evident that a 'childish' approach could not be taken. As the above designs manipulate the face in a comic way, I would suggest that this appears immature and thus would not appeal to the thirsty planet judges. 

From the mock ups it became evident that the design should focus purely upon beautifying the consumer, with the logo being linked. This in turn embedding the sentiment that 'water makes you beautiful'.