In order to develop printed outcomes I had to think about the formatting of pieces. CMYK was firstly outlined, as I had previously been working in RGB. Colours were manipulated in order to gain the closest variation to the first design.
Sizing then had to be considered.
The cards were to be printed at 140mm x 140mm this is in conjunction to the sizing rules implemented upon the UK Greetings guidelines.
The notecards set had to measure 110 x 132mm, the sizings of the notecards had to be discussed. The notecards in the mock up were developed at 80 x 100mm, this was effective, although as I want the envelope to be printed in thicker stock these sizes were reduced.
The notepads could be developed in A4/A5. As within previous research it was stated that a notebook of A5 fitted easier into a bag, and was easier to carry around campus, the smaller size was selected. This would also reduce environmental factors.
Although the repeated pattern had to only be expressed in a swatch, I decided that I would explore with an A4 piece of wrapping paper. This giving me the opportunity to visualise the wrapping paper.
When thinking about the sizing of the gift bag, this was very difficult as the actual size document would not fit on any paper less than A1, causing the printing price to be around £8. As a result of this I decided to make a smaller variation of bag in order to showcase the design in a printed format. This would also show how the bag can be produced at multiple scales.
Stock
When thinking about the stock for the collection, it became evident that different paper weights would be used throughout, in conjunction to the products needs and uses.
Cards
When firstly thinking about the card stock, a glossy approach was firstly outlined, although this felt to mimic the majority of pre-existing cards. As a result of this I decided upon opting for a matt stock. Matt colours are very popular at the moment amongst young individuals, with matt lipsticks, nail varnishes and even cars being bought by the majority of young people.
When thinking further about the stock, it was decided that a recycled paper would be developed. This being in conjunction to my own ethics as a designer, as well as promoting an environmentally friendly range.
The wight of the stock was selected at 200 gsm, this is in order to limit cracking, but providing a stable card design.
Notecards and envelope
When thinking about the purpose of the envelope, it is evident that this is to keep all the inside notecards from being damaged, as well as promoting them through design. As a result of this a 240 gsm was used. Again recycled matt stock was used. Matt being important as not only does this appeal to the client, but it is also much easier to recycle than gloss or satin papers.
The notecards themselves were developed at 200gsm in order to promote stability, again a matt recycled stock was used.
Wrapping paper
As I was unsure upon what stock to use for the wrapping paper, both an 80gsm and tracing paper were printed. From this it became evident that the paper approach was far more effective, as the tracing paper was see through. In industry a specific wrapping paper will be used in which is easier to rip.
Gift bag
When deciding upon the paper of the giftbag it was decided that an 180gsm would be used. This therefore promoting stability, but being somewhat malleable in order to construct. Matt was used as often gloss is highly prominent within bag design.
Notebooks
A 200gsm was selected for the outside cover of the notebooks in order to promote stability.
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