Geo filter- a filter that alters due to location
As I was unsure upon what filter to develop, I asked the group for feedback. From this Meg suggested that geofilters would be more suiting, whereas Dom suggested face recognition. As a result of this decided to propose two different designs for the different filters.
There are 3 ways you can advertise on Snapchat, on the Discover page, embedded in a Live Story, or a sponsored Geofilter.
- Geofilter price-$750,000 per filter for holidays. Weekday filters are estimated to cost $500,000.
Snapchat Discover
Discover is a section of Snapchat that hosts new content from publishers (i.e. Buzzfeed, Mashable, CNN, etc.) daily. Discover Stories do not exist on the native landing page of Snapchat and must be accessed through the Discover or Stories pages. Advertisers can choose to take over all ad space or own 10-second segments of a publisher’s Discover Story. Full-screen, vertical-video content that meets Snapchat’s quality and editorial standards is required to advertise within a Discover feed. These ads are signified by an “ad” watermark on the video, and will be active for 24 hours.
Discover is best suited for advertisers looking to fuel national awareness. Since Discover channels are content-driven, it is best for advertisers to create content-driven ads. Movie trailers have done well on the platform due to their shareability. Product showcases have also been a popular form of advertisement on this channel.
Pricing for Discover is determined by view count. Each view costs $0.02, as part of Snapchat’s ad product, Two Pennies.
Snapchat Live Story
A Live Story is a curated series of user-submitted content documenting major events and themes. Past Live Stories have highlighted world cities, high-profile events (i.e. Oscars or NFL draft), and Universities. Advertisers can opt to take over all ad space or sponsor 10-second segments of a Live Story. As with the Discover ads, Live Story content must be full-screen, vertical-videos and meet Snapchat’s quality and editorial standards. The ads on Live Stories are also signified by an “ad” watermark on the video and are active for 24 hours.
A Live Story is best suited for advertisers looking to fuel global awareness. Due to the high reach of a Live Story, new product launches and campaigns are recommended for this channel.
Pricing for Live Stories varies by scope and reach. Reports from AdAge and CNBC suggest that a takeover of a Live Story runs $250,000-$500,000 per story, while a 10-second segment runs an estimated $50,000-$100,000.
Snapchat sponsored Geofilter
A geofilter is a sponsored photo / video filter that is active on every Snapchat user’s account, in a pre-defined geographic space and time. The brand is responsible for creative (web optimized PNG file) that must follow all of Snapchat’s community and brand guidelines.
A sponsored geofilter is best suited for advertisers looking to fuel local awareness. Historically, sponsored geofilters have been used for local brand recognition, company announcements, and a tool for the recruitment of talent.
Pricing for a sponsored geofilter varies by duration and reach, but at a minimum cost of $5.00, it is one of Snapchat’s most accessible forms of advertising. A sponsored geofilter can be active from 1 hour to 30 days.
Discover is a section of Snapchat that hosts new content from publishers (i.e. Buzzfeed, Mashable, CNN, etc.) daily. Discover Stories do not exist on the native landing page of Snapchat and must be accessed through the Discover or Stories pages. Advertisers can choose to take over all ad space or own 10-second segments of a publisher’s Discover Story. Full-screen, vertical-video content that meets Snapchat’s quality and editorial standards is required to advertise within a Discover feed. These ads are signified by an “ad” watermark on the video, and will be active for 24 hours.
Discover is best suited for advertisers looking to fuel national awareness. Since Discover channels are content-driven, it is best for advertisers to create content-driven ads. Movie trailers have done well on the platform due to their shareability. Product showcases have also been a popular form of advertisement on this channel.
Pricing for Discover is determined by view count. Each view costs $0.02, as part of Snapchat’s ad product, Two Pennies.
Snapchat Live Story
A Live Story is a curated series of user-submitted content documenting major events and themes. Past Live Stories have highlighted world cities, high-profile events (i.e. Oscars or NFL draft), and Universities. Advertisers can opt to take over all ad space or sponsor 10-second segments of a Live Story. As with the Discover ads, Live Story content must be full-screen, vertical-videos and meet Snapchat’s quality and editorial standards. The ads on Live Stories are also signified by an “ad” watermark on the video and are active for 24 hours.
A Live Story is best suited for advertisers looking to fuel global awareness. Due to the high reach of a Live Story, new product launches and campaigns are recommended for this channel.
Pricing for Live Stories varies by scope and reach. Reports from AdAge and CNBC suggest that a takeover of a Live Story runs $250,000-$500,000 per story, while a 10-second segment runs an estimated $50,000-$100,000.
Snapchat sponsored Geofilter
A geofilter is a sponsored photo / video filter that is active on every Snapchat user’s account, in a pre-defined geographic space and time. The brand is responsible for creative (web optimized PNG file) that must follow all of Snapchat’s community and brand guidelines.
A sponsored geofilter is best suited for advertisers looking to fuel local awareness. Historically, sponsored geofilters have been used for local brand recognition, company announcements, and a tool for the recruitment of talent.
Pricing for a sponsored geofilter varies by duration and reach, but at a minimum cost of $5.00, it is one of Snapchat’s most accessible forms of advertising. A sponsored geofilter can be active from 1 hour to 30 days.
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