Branded snapchat research

Every May, Starbucks runs a promotion called Frappuccino Happy Hour where you can get any Frappuccino for half price. The geo-filter would only appear during the Happy Hour time frame if you were in the vicinity of a Starbucks and in my own experience, it worked. The day the promotion began, I was at work when my friend sitting next to me was responding to a Snap and the geo-filter showed up. Her response? “Oh my god it’s like they knew I was really craving a Mocha Frappuccino! Walk upstairs to Starbucks with me!” Snapchat is a time-sensitive app and by making this geo-filter available only during Happy Hour, it reminded customers that they only had two hours to pay half price for their favorite Frappuccino.

Last July, my friends and I saw Zac Brown Band play live in Denver, CO and as we were leaving the venue, we realized that shouting the lyrics to every song had left us parched. After a lot of driving around, we ended up at McDonald’s, scarfing down a McFlurry, fries, and a soda, and, to our great amusement, discovering that McDonald’s had some pretty sweet geo-filters that we of course had to add to every single picture to document our expedition to McDonald’s. These aesthetically appealing and colorful geo-filters are successful because they make going to McDonald’s more of a fun experience instead of simply going to eat fast food.

Once Starbucks starts serving its Peppermint Mochas in its signature red cups, you know the holidays are just around the corner and somehow, your warm drink tastes just that much better. Starbucks created geo-filters featuring a drawing of their holiday cup and were available whenever users were near a Starbucks. This geo-filter was successful because not only was it time constrained to a relevant period of time (the holidays) but also, it strengthened the tie between the Starbucks brand and the holidays, showing that Starbucks holiday cups, like snowflakes and candy canes, would continue to be a staple of the holiday season.

GE wanted to raised awareness about its involvement in the transportation industry. To do so, it created a geo-filter that was available at 50 major airports and train stations, was specific to each individual location, and had an interactive component where users could write in their destination. This geo-filter was hugely successful as 4.7 million people used the filter during the 2015 holiday season.

 Information gained from https://medium.com/comms-planning/11-branded-snapchat-filters-that-worked-94a808afa682