When thinking about the book covers concept, I would suggest that all design decisions are justified. The reasonings behind the blood have been outlined, in order to express the gory nature of the design. Although this is a very 'stereotypical' approach I would suggest that there are reasonings behind it. Other elements of the covers design help to lift the design away from the stereotypical approach. The hand rendered scalpelled typography, embeds an innovative style towards the piece.
The typewriter typeface was used in order to embed historical aspects of the novel within the design. This felt effective, although it was suggested that the type should not be bold, as this reduces legibility. The author's name should have also been increased in size in order to promote the idea that the author himself is a key selling point. This could have been done through hierarchy/scale.
The general aesthetic of the cover's design is bold and effective, although I personally believe that further development would have been needed in order for the design to get attention from the judges. The scalapled approach is effective alongside that of the blood splatters, although the nature of the deisgn feels unrealistic, and therefore would not suit the fiction genre.
I am also unsure upon the contrast derived within the piece, as I belive the white to appear very clinical. Blue undertones have been used where text is expressed in order to promote legibility. Legibility was further promoted by flush left, and other aspects mentioned within Vigneli's cannon.
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