Intermediate crit

Within the intermediate critique with Simon and John, five groups were placed together in order to gain feedback upon ideas and current designs. Before the crit our group met up and discussed the key outputs of the group. These are listed below.

• The geofilter and lens filter 
• Screenprinted posters 
• Digital poster 
• Social media campaign 
• app

Outcomes taken to the crit 

When taking the outcomes to the crit, it became evident that this design tactic was not a suitable way in which to target a demographic. It was stated that young people very rarely see a poster and feel as if they desire the product, especially when marketing water. Due to the positive tone of these posters, they also cannot connect to the audience on an emotional level, meaning they will be passed by as white noise. Due to this, more mediums of communication are to be explored. It was suggested that we should focus around product distribution channels as a medium to appeal to the audience, directly associating the brand with the product.

It was stated that to promote the brand the water had to be more assessable to the demographic, being placed in meal deals etc. The pricing should also be cheaper than its competitors in order to ensure the price conscious consumer invests.

It was also suggested that an effective way in which to market the brand would be to tap into key events and use this as a basis of the marketing strategy. It was also suggested that exploring water fountains, and office equipment would be an effective way in which to market to a younger, employed audience.

When discussing the snapchat filters with my peers, they went onto suggest that the filers would still be appropriate as they are effectively getting the charities name recognised.