The designs attempt to mimic that of the flavoursome taste of the ales, each showcasing individual charcteristics. Illustrations have been devised in order to resemble this as well as as the texture being visually represented. The hopy nature of the ales has also been expressed, further giving the consumer a prior knowledge of the ale.
As a set they coincide well with one another, following a similar aesthetic. The layout designs mimic one another, ensuring continuety. The logo remains central thoughout, ensuring the consumer can instantly recognise the brand, a factor in which was an essential requirement from the client.
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