After showing the brewers the initial developments of the Garden IPA it was outlined that they wanted to alter some of the illustrations. They suggested that they did not like the planter containing lavander and rather so thought this should be replaced with other iconography.
I questioned the usage of the fence as the other designs do not contain a simialr element. They suggested that it added to the garden aesthetic and therefore they will be keeping it.
An eexploration of illustrations was undergone, with singular lavander and garden tools being expressed. After showing the brewers this variation they suggested that both the illustrations should be lavander, in turn visually embedding the taste.
After completing the commendments the brewers were satisfied with the final outcome. They then asked if I would develop mock ups so that they would be able to gain an idea of how the product will apeear 3D.
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