Logo research-visual examples

• minimal line drawn approach 
• an outer circle has been used to contain all the relivant information 
• one tone has been used to make the design transferable

• banner approach has been used in order to make the key text stand out
• two tone (appears bold and clear)

• no type has been used, in turn making it difficult for the design to be recognised
• the transparent nature of the logo does not make it stand out 

• fun usage of type 
• only relivant in certain contexts, may not be for a brewery 

• The vector art may be difficult to see at a small scale 
• image and type combonation has been used to make the brand clearly identitfiable 

• related iconography has been implemented in the logo variations 
• monochrome approaches allow for future colour variations 

• sharp edges have been used to create an impactive design 

 

• illustrative type is a fun way in which to gain attention and create a house style 
• allows the product to appear organic/natural

• spot colour effect draws attention 

• iconography creates the shape of the logo
• image and text combination